channel

channel: ▪ I. channel chan‧nel ¹ [ˈtʆænl] noun [countable]

1. a system that is used for supplying information or goods:

• A direct marketing channel moves goods directly from manufacturer to consumer.

distriˈbution ˌchannel also ˌchannel of distriˈbution

TRANSPORT a system for moving goods from producers to buyers, and the people and organizations involved:

• Until very recently, the company's 2,000 dealers were its only distribution channel.

ˈsales ˌchannel

COMMERCE MARKETING a way in which a company supplies its products or services to customers

2. a television station and all the programmes broadcast on it:

• a 24-hour channel devoted exclusively to football

ˈpay ˌchannel

a television channel which you must pay extra money to watch even if you are already paying for a cable or satellite television service:

• The pay channel attracted more than 12,000 subscribers in its first year.

3. COMPUTING a route along which computer signals can be sent, for example a cable

[m0] ▪ II. channel channel ² verb channelled _PTandPPX channelling _PRESPARTX channeled _PTandPPX channeling _PRESPARTX [transitive]

to control and direct something such as money or effort towards a particular purpose:

channel something into something

• The company wanted to channel all its financial resources into completing several major office buildings.

channel something through something

• The International Finance Corp. will channel funds through Zivnobanka for other investment projects in the Czech republic.

* * *

Ⅰ.

channel UK US /ˈtʃæn^əl/ noun [C]

► COMMERCE, MARKETING a way in which products or services are made available to customers: »The insurer sells its products through a variety of channels, including banks, wholesalers, and its own sales force.
»multi-channel retailing

► COMMUNICATIONS a television station: TV/cable channel »Watch your favorite TV channels online for free!

► COMMUNICATIONS, IT a system used for passing information or electronic signals, or a way of communicating with people: »media channels such as newspapers, digital television, and the internet

→ See also DISTRIBUTION CHANNEL(Cf. ↑distribution channel), MARKETING CHANNEL(Cf. ↑marketing channel), PAY CHANNEL(Cf. ↑pay channel), SALES CHANNEL(Cf. ↑sales channel)

Ⅱ.

channel UK US /ˈtʃæn^əl/ verb [T + adverb or preposition] (UK -ll-, US usually -l-)

► to use money, effort, etc. in a particular way: channel sth (back) into sth »10% of the company's profits will be channeled back into advertising.
channel sth away from/towards sth » HR has channeled all its efforts towards recruiting new personnel.

► to send money, etc. using a particular route: channel sth through sth »The funds will be channelled through the UN and the World Bank.

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Synonyms:

Passage, duct, conduit, canal / Water-course, canal / Gutter, furrow, fluting, chamfer / Strait, arm of the sea, narrow sea / Avenue, route, way, Groove, flute, chamfer, cut furrows in, cut channels in

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